M Resort in Henderson just got a whole lot bigger, and if you haven't been paying attention to this property, now's the time to start.

The casino has opened its $206 million East Tower expansion, nearly doubling the resort's room count from 390 to 765. That's 375 new rooms, a 15,000 square foot ballroom, and a clear statement that M Resort isn't content being a locals' secret anymore.

The Quick Hit

• What happened: M Resort opens $206 million East Tower expansion
• The damage: 375 new rooms (total now 765), 15,000 sq ft ballroom
• Why you should care: One of Vegas's best locals casinos is now competing with the Strip
• The location: Henderson, about 10 miles from the Strip

What's New

The East Tower isn't just rooms — it's a full amenity upgrade:

The Rooms: 375 new guest rooms and suites that match M Resort's already solid quality. This property has always punched above its weight in terms of room quality, and the expansion maintains that standard.

The Ballroom: A 15,000 square foot event space that can handle conventions, weddings, and whatever else Henderson throws at it. This is a play for the convention business that typically stays on the Strip.

The Capacity: Going from 390 to 765 rooms means M Resort can now compete for group business it couldn't handle before. Tour groups, corporate retreats, wedding blocks — all of it becomes possible with this expansion.

Why M Resort Matters

If you only know the Las Vegas Strip, you're missing out. The locals' casino market in Vegas is a different world — better odds, fewer crowds, comps that actually mean something, and properties that have to earn your loyalty instead of relying on tourist traffic.

M Resort has always been near the top of that locals' market. The casino floor is modern without being overwhelming. The restaurants are legitimately good. The pool is one of the best in Henderson. And the hotel rooms have always felt like a Strip property at half the price.

Now they have 765 of those rooms.

The Henderson Boom

This expansion is part of a broader trend in Henderson, where the locals' casino market has been quietly building while everyone focuses on Strip drama.

Henderson is the second-largest city in Nevada, and its population keeps growing. That means more local gamblers, more discretionary income, and more demand for quality casino properties.

M Resort saw this coming and built for the future. The $206 million investment isn't about today — it's about where Henderson will be in 10 years.

The Competition

Station Casinos operates several properties in the Henderson area, including Green Valley Ranch, and they've been the dominant force in the locals' market for years. M Resort (operated by Penn Entertainment) is making a clear play to challenge that dominance.

The expansion puts M Resort in a tier it couldn't reach before. With 765 rooms, it can now host the kind of events and groups that previously had to choose between Strip properties or Station's offerings.

What This Means for Degens

For the average gambling degenerate, here's what matters:

More comp rooms: With more inventory, M Resort can be more generous with room offers to keep the casino floor busy. If you've been waiting for a free room at M Resort, your odds just improved.

Better promotions: Competition drives value. M Resort competing harder against Station means better promotions, better odds, and better incentives across the Henderson market.

A reason to visit: If you've never been to M Resort, the expansion is a good excuse to check it out. The property punches above its weight, and now it's nearly twice the size.

The Bigger Picture

Las Vegas is more than the Strip. The locals' market is thriving, Henderson is growing, and properties like M Resort are investing hundreds of millions of dollars to capture that growth.

The next time you're in Vegas and tired of fighting Strip crowds, head south to Henderson. M Resort just made it a lot easier to stay there.

The Bottom Line

M Resort dropped $206 million on an expansion that nearly doubles their room count. That's not a minor upgrade — that's a statement of intent.

Penn Entertainment is betting big on Henderson's future, and M Resort is their flagship play in that market. More rooms mean more guests. More guests mean more gambling. More gambling means more reasons for the property to stay competitive.

If you're a Vegas regular who hasn't discovered the locals' market yet, this expansion is your invitation. M Resort just got a lot harder to ignore.

And if you're already an M Resort fan? Congratulations. Your favorite property just got better.